Burger King

Outdoor campaign Sandwich or Burger?

Burger from Burger King or sandwich from McDonalds? For burger lovers the choice is obvious.

  • Creative concept
  • Visual design
  • Art Direction

For a long time McDonalds had used the term „sandwich”, which has been printed into the Millenial’s memory. Giving them the choice between a burger and a sandwich, most of them will choose the burger. And so we did. With a wink to the competition.