Burger King

Integrated campaign #KingDealsTaxi

Over 1 000 000 views of the spot for free,
thanks to an average cab.

  • TV
  • Digital spots
  • Social Media
  • Event marketing
  • Outdoor

Burgers from the King Deals offer at Burger King were more expensive than the burgers from the value offer at McDonalds. That is why we decided to stress their high quality – to justify the price. We have created a creative concept with an exquisite Burger King cab as the main hero, which surprised random travelers.

The base of the campaign was a video we taped during a prank. The video became a social media hit. Here are the results:

306 114 YouTube organic views
745 649 Facebook organic views

A 15-second short version of the spot aired on TV and outdoor creations made sure of the high campaign reach outside the Internet, what in return translated into very good sales results.