An integrated image campaign for a global leader in the mining industry.
Why is the future made of copper? The answer is very simple - copper is an essential metal for the production of technologically advanced devices, thanks to, which we can protect the land and the environment, e.g., photovoltaics, windmills or electric cars. It is also used in telecommunications, IT industry and other innovative industries. And the mining and processing of copper is carried out by KGHM Polska Miedź, which it is very proud of.
We conveyed this idea in the anniversary campaign of this global giant. Our spots, which were a combination of 2D and 3D animations, were broadcast not only on TV and the Internet, but also on LCD screens in Times Square in New York.