Brand Identity / Constant sales activity in the digital channel

From zero to hero of a digital campaign, i.e., how to create an expressive, recognizable creative format on the web.

  • Brand Identity
  • Art Direction
  • Performance

For the Link4 insurance company, which is part of the largest financial group in Central and Eastern Europe, we prepared an Internet communication strategy, based on the character of a nice, pleasant and professional superhero with the superpower to sell. The creative format was to make the insurer’s communication more consistent, as well as distinguish it from the competition and make it recognizable.

We quickly went from sketch to the 3D model, and then to implementing a strategy, which quickly started showing results.