Pizza Hut

An integrated digital campaign Pizza Festival does it

How to sell 170 000 slices of pizza in a month?
Just hire Pizza Hut’s Chief of Staff
and his cat – Carlos.

  • Activating digital
  • Social Media
  • Digital spots
  • Display campaign

This amazing duet gave important advice to all Pizza Fest lovers what to do to eat as many slices of pizza possible. For the unseasoned, Pizza Festival at Pizza Hut is a time where you the all you can eat mode is turned on. After the first series of spots, the Chief of Staff and Carlos played in scenes with advice from Pizza Hut fans. Additionally, prizes were given away for petting a cat.